Shari The Creative VA

Sometimes this isn’t such a simple question to answer.

Of course, all business owners want their organization to succeed. But to get to the land of success, we have to first figure out how we’re going to get there.

Time was, we could rely on the word of mouth method to let people know that our business is ready to serve them. And while word of mouth is still a powerful marketing tool, it isn’t enough.

In today’s digital age, we need a well-built social media platform. A current estimate, in 2022, puts the number of social media users at over 4 billion people worldwide. That number opens up a lot of possibilities for you and your organization.

This doesn’t mean that your business must exist on every single social media genre out there to reach the people who need to know about your organizations. However, it is essential to find out what social media works best for you when it comes to finding your demographic.

If you want to target a demographic of women aged 30-50, your odds at finding these people will be best on platforms like Instagram or Facebook.

If you are trying to target a younger audience, your best bet would be TikTok, Youtube, or Instagram.
Source

Are you interested in exploring how you can make social media work for you? Get in touch today!